Platforms to Manage

• Facebook

• Instagram

• LinkedIn

Scope of Work

The Social Media Manager will be responsible for:

• Creating and publishing 12–20 posts per month

• Designing simple, professional graphics or carousel posts

• Writing engaging captions with hashtags & CTAs

• Posting reels/short videos (if content provided or basic editing)

• Scheduling posts using social media tools

• Managing comments & basic inbox replies

• Growing followers organically

• Monthly performance report (reach, engagement, growth)

Goals & KPIs

• Increase page engagement & visibility

• Build brand credibility

• Generate inquiries/leads

• Maintain consistent posting & branding

Ideal Candidate

• Experience in social media marketing & content strategy

• Basic graphic design skills (Canva preferred)

• Knowledge of trends, hashtags & platform algorithms

• Good communication & timely delivery

• Experience in business, services, or healthcare niche is a plus